Method of data analysis Essay Example for Free

Method of data analysis Essay Thematic analysis was used to make meaningful deductions from the documented raw data. In thematic analysis, a concept is chosen for examination, and the analysis involves noting the frequency of its presence in the whole interview, and finding interrelations among the themes identified. The focus is at the occurrence of selected terms within a text or texts, although the terms may be implicit as well as explicit. While explicit terms obviously are easy to identify, coding for implicit terms and deciding their level of implication is complicated by the need to base judgments on a somewhat subjective system (Patton 2002). Simply put, the researcher read the documented surveys, and analyzed the inter-linkages of these responses. When responses are not explicit, inter-judge validation was used, with another researcher agreeing on the category under which the response may be grouped. The meaning and interpretation of each response was noted, and related to the organization’s overall profile. In this sense and taken as a holistic approach, the data from the chosen institution may be considered as a case study. Methodological Limitations The study also has methodological limitations. First, it did not make use of any other quantitative measure to study the phenomenon apart from qualitative procedure of thematic analysis (Patton 2002). Second, there was only one participant institution, Elfed and its responses may not be reflective of the population it represents (Zikmund 1997). It may be worth noting that the goal of the study is to generalize about the phenomenon across schools; thus, the use of participants from a cross-section of different learning institutions. Third, there were some time constraints on the part of both interviewer and interviewees, which may be a factor in the length of their responses or the duration of the interview. Had there been more time, more probing questions and more data may have been gathered. Moreover, since the study has been limited to an UK-based school, its conclusions may not be able to create a comprehensive generalization to other countries or regions. This is especially true when cultural and economic factors are taken into consideration. Biases in the responses may have occurred since the only source of primary data is the knowledge and perception of the interviewee. The respondent may not be so honest with their answers and express only what is socially desirable, especially because they were ‘carrying’ the name of their school. Logically, they would not want to put the school in a bad light. In addition, since the interviews were conducted at the place of work, the respondents may not be at ease in answering the questions. In effect, their responses may not be as candid or as honest (Denzin Lincoln 2000). Results and Discussion For this part of the study, the results gathered from both the interview and the focus group discussions will be presented in this part of the study. In addition to this, the results will be evaluated and examined with the literature presented in the review of related literature to gather any existing relationships or occurrences within the data gathered. For the first part of this section, the results of the focus group discussion will be presented and will be discussed.

Local, National, Private and Global Brand Differences

Local, National, Private and Global Brand Differences Brand has becomes a familiar things toward the consumer, having a brands also help consumers in many ways and anything that was unbranded will going hardly in the market. The brands also could create value on the product. For example, Nike product that a product that could create value among the consumer. Besides that brand also assist the product into numerous ways and also as a legal protection. The product that has a brand will difficult to the other product to copy the product. In addition, brand also could makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The brand can be variety types. Each of its will have their own style of branding and using their own strategy. The local brand, private brand, national brand, and global brand were the main brand that the manufacturers in all over the world use it. So, it better for the manufacturer to know each of this kind of brand that been use nowadays. Besides that, the strategies that being used of these four brands also will be different. Brand strategy is aimed on influencing people perception about the brand such as they were persuaded to act in a certain manner, for example buying and using the products and services offered by the brand and purchase at a higher price. In addition, most brand strategies aim to persuade people to buy and use by offering them some form of experience. Branding is typically an activity that was undertaken in a competitive environment that aims to persuade people for the brand. Firstly is the national brand. This kind of brand is a brand that circulated throughout the country. The product is only being nationally distributed and marketed. Moreover the national brands are owned and advertised by a manufacturer. National brand also can differ from the local brand or regional brand. In marketing side, this type of brand is more difficult than the local brand. In order to market their product they have to know their consumer very well but it may took a long period of time. The cost also was big. This is because in order to market the national brand they have to know their customer widely. Moreover, this kind of brand will use to market their brand is other country by radio, print and television advertising. The advertisement also can be customized for local and national brands so that the public could get familiar with the brands. Companies which sell national brands count on the reputation of their brands to get the market share. The national brands may appeal the consumer by their brands name. Consumer often looks the brands which are familiar and easy to identify. National brands may play on distrust of regional or private label brands to get consumer to buy them. Its also have to encourage people to ask question, for example the quality of generic or store branded products. Most national brands started with small regional brands then will slowly grew over time. New companies products are constantly being established and some of the company will go on to capture of the market and expand it to a wider area and lastly will become national brands. The example of the product in Malaysia which is from the regional brand and eventually become a national brand is Padini brands This type of brands has to create their own brands strategy in order to make their products being achieved in the market. This national brand has to focus on the brand equity strategy. They have to create a loyal customer and the customer who aware about their brand. Some of the retailer will use the packaging strategy. They will design the unique packaging so that consumer will remembered the brand directly. For example, an Avon product is gaining preferred shelf positions by partnering with retailers and using packaging and displays as part of a marketing. In the new scenario, the national brands equity is often used to endorse a store brand. That could raise the stature of the company brand. Secondly, the local brand. This type of brand is a brand that sold their product or marketed their brands product in a small or restricted geographical area. This type of brand only can found in the one country or region. It may also be a brand that is developed for a specific national market, however the amazing things is the local brand is more often being done by the consumers than by the producers. The local brand is very easily in marketing their products. It was not hard to know their customer because of the area that they have to study about their customer is not wide. The local brand may used many strategy in order to makes their brand is being aware by the consumer. The local brands were a brand that easy to develop. For example of the brand that only famous in the Philippines could survive in the Philippines market. They have used brand strategy by knowing their customer need and want and the relevant brand name according to their culture. The local brand has to create a modified branding if the product that they sell were similar with the other products. The uniqueness of the brand name or sign may attract the consumer attention. The other type of brand product is the private brand. This is the brand where the retailer or the member buys from a manufacturer in bulk and puts its own name on the product. This mare give more advantages on the retailer, such as will give more freedom and flexibility in pricing. Other than that is more control over product attributes and quality, lower selling price and eliminates much of the manufacturers promotional costs. The private brand also gives a benefit to the manufacturer. The private brands provide another outlet for distributing their products or services. By producing the same goods as for their national brand distribution and labelling them with private brands for varies clients, the volume of production is often higher than it would be otherwise. For example of the private brand was Macys. It was recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in their stores and delivers exceptional value to the customer. Merchandise for each private brand available only at Macys, is developed to appeal to a certain customer lifestyle. The marketing programs also have been supported by creating a precisely defined image. Macys also develops private label goods to meet specific customer needs and fill gaps in the assortment. The strategy that this private brand should use is, firstly the unit of package. This is the strategy that could be developing on this brand. Nowadays it difficult to assign a private label character even though the product have enhance the customer loyalty because of any reason. This kind of product will not qualify as the private brand label. In addition, using the relabeling strategy also can be used. The unit of pack must bear only the brand name of the particular store or any other party the store may choose for its private label programme. Private labels will enhance the profitability by increasing the negotiation power of the retailer and better value that been creates may get the customer loyalty. Global brand can be defined as a brand which perceived to reflect the same set of values around the world. The global brands were more focusing on enduring relationship with consumers across countries and cultures. Nowadays there were many of the global brands was sold in international markets. For example of the global brand are Facebook, Apple, Coca cola, McDonalds and Sony. These brands are selling the similar product in the multiple markets and it also can be considered as successful global brands. These kind of brand also can be easily recognize by the cross cultural of consumer. In addition, there were many advantage of the global brand. Firstly the marketing costs will be lower and then the brand imagery was consistency and being maintained. Furthermore the global brand also have to be variable, it may be differ from country to country. The elements that have to be differ from one place to other place are the corporate slogan, product and services, products names, product feat ures, positioning of the products and the marketing mix also have to be change. The change will may depend on the differences of the language, style of communication, cultural differences, brand development, and consumption patterns. The global brand can use many strategies, for example the broad strategy areas that can be used are the brand domain. These brand domains are experts in one or more of the aspects. In order to used this kind of strategy the person must have an intimate knowledge, not only about the technologies shaping but also the pertinent consumer behaviour and needs. Brand recognition also one of the branding strategies. This kind of strategy was specialists distinguish themselves from competition by raising their profiles among the consumers. It can be use as to convince consumer to showed their brands is different than the other competitor. However brand strategy is not a given and needs to be constantly be reassessed. The brand managers must decide what the best course of action for their brands is in particular markets, based on an analysis of the relevant internal and external influences on the brands. In conclusion there were many differences among the local, private, national and global brand. The people who use any one of the brands have to understand clearly about the brands, so that they can implement many kinds of strategy. Understanding this four types of brand will make the person can decide which one he or she want to used. Any types of brand that being choose must have their own advantages and disadvantages, it depends on the individual to used it and manage the disadvantage that they may face.

The Outsiders :: essays research papers

The Outsiders Book Review The Outsiders was written by Susan Eloise Hinton. It is one of her most popular books about foolish gang rivalry existing between the Socs, the rich kids from the west side of town, and the Greasers, the poor kids from the east side. Ponyboy Curtis struggles growing up as a poor youth with his two brothers. One night while he is out with Johnny, Ponyboy is attacked by the Socs. Johnny ends up killing one of the Socs. They both flee from the scene before the news gets out. They are caught in a fire and Johnny and Ponyboy become heroes for saving some children. The story has a tragic end for Johnny but Ponyboy realises that he is fortunate, having family and friends that love him The main character in this book is a 14 year old boy named Ponyboy. He lives with his two older brothers, Darry and Sodapop, ever since his parents passed away. He and his brothers belong to a gang called the Greasers, who are from the wrong side of the railroad tracks. They all have long and "tuff" hair; their trademark is the amounts of oil that they put in their hair. They hate the Socs. The Socs have everything, they have great girls, great cars and they think they are superior so they always pick on the Greasers. The most interesting event was when Johnny and Ponyboy were trying to save the little children from the fire. There was a lot of action and showed the courage in the boys. This event marks what a true hero Johnny and Ponyboy are. The main themes are that you shouldn’t judge people by their appearances. Just because you are rich and belong to a tough gang does not mean you are cruel like the other gang members. You shouldn’t carry any harmful weapons and should not escape from the police.

Essay --

Seeing a family member taking medication can be very frightening for an eleven year old child, for me however, it was fascinating to see how a single pill can affect the human body. Ever since, I’ve been intrigued by how something so small could have such an impact on one’s quality of life. Over the past years I developed an interest in the science involved in drug discovery, mechanisms and the effect of drugs on body metabolism. Pursuing a career as a pharmacologist; I feel compelled to contribute to the exciting and ever changing field of pharmacological science that has the power to save someone’s life. Studying chemistry and biology at A-level; I have come to appreciate their value within the context of health. In biology, I am fascinated with how the nervous system behaves in the presence of certain chemical compounds found in existing drugs. An area of study during my A2 chemistry course is ‘what’s in medicine?’ I found this topic thought-provoking as it helped me develop my knowledge of how medicinal drugs are synthesized. Furthermore it aided me to comprehend the effect of ... Essay -- Seeing a family member taking medication can be very frightening for an eleven year old child, for me however, it was fascinating to see how a single pill can affect the human body. Ever since, I’ve been intrigued by how something so small could have such an impact on one’s quality of life. Over the past years I developed an interest in the science involved in drug discovery, mechanisms and the effect of drugs on body metabolism. Pursuing a career as a pharmacologist; I feel compelled to contribute to the exciting and ever changing field of pharmacological science that has the power to save someone’s life. Studying chemistry and biology at A-level; I have come to appreciate their value within the context of health. In biology, I am fascinated with how the nervous system behaves in the presence of certain chemical compounds found in existing drugs. An area of study during my A2 chemistry course is ‘what’s in medicine?’ I found this topic thought-provoking as it helped me develop my knowledge of how medicinal drugs are synthesized. Furthermore it aided me to comprehend the effect of ...

American Imperialism Essay -- essays research papers

Since its inception, America as a nation has developed and progressed according to trends of change that collectively define an era. Like all other eras, the time period of 1875-1925 experienced growth, changes, movements, and new ideals. It is the way that these changes came about that defines this era. Americans started to push for changes in many arenas of life that were previously unchallenged. New experiences and opportunities were also presented to America that caused tributaries in the former American ideal. These pressures for change could not be ignored and thus America continued its maturity in a new and unique manner. The changes in the American sphere of life and the development of greater organization, the largest underlying theme of the time period, facilitated the surgence of new foreign and military policies, urban reform policies, economic reform policies, neo-federalism especially in dealing with business, social reform policies, and the quality of life. The period from 1875-1900 was considered the "Gilded Age". On come the no-name presidents. There is a reason though, why these presidents were no-name presidents. It is because all the power that the presidency gained from Lincoln, was lost during reconstruction. Most things in American life were considered to be things that the government, especially the president, should not touch. The laissez-faire philosophy was in full force. The lack of interference allowed the giants like John D. Rockefellar, Andrew Carnegie, and J. Pierpont Morgan to rise to almost divine status. This is where organization comes to play. Business began to realize that by organizing their power and joining together in bonds such as cartels, later pools, and finally trusts, that they could maximize the exploitation of the growing American population. With this fusion of power and the creation of megacorporations, abuses in the course of industrialization concerning labor and the environment devel oped. This reaction to the weak central government led to the opposition of these abuses. It is a natural pattern that opposition would occur, but the fact that organized opposition began to grow is what separates these resistences from the oppositions of the past. Immigration reaches its peak during the gilded age and shifts from the "old immigratio... ...an frontier for the first time in history, no longer existed. The frontier symbolized the freedom of a place to go when things got boring. The frontier was a safety valve for people to go settle new territories, and to find raw materials. Now with the frontier gone, the idea of taking foreign territories looked like the best way to replace that frontier. Increasingly, the Americans had started to flex their muscle in the affairs around the world. Finally, it became clear that an imperialistic stance for America would be necessary in order to keep up with all the other western powers. In conclusion, many changes in American life especially industrialization forced America to react to the new situations being presented to it. The people developed opinions on certain issues and actively pursued change. This forced America to experience things that it never had in the past. It marked the rise of America as a substantial world power, the removal from isolationism, and the changing of the quality of life. The organized responses of the era, are its stamp on American history, and are responsible for all the changes of the era.

Are Concerns over Immigration to Do with Culture of Economic Reasons Essay

Almost all economists are in agreement that immigration has positive economic effects. Indeed in the United States it â€Å"provides natives with a net benefit of at least $80,000 per immigrant, or as much as $10 billion annually† (Bolin, 2006). However despite this there are huge numbers of advocacy groups pushing the pros and cons immigration to the populations of the host countries, with natives having negative views towards immigration (McLaren & Johnson, 2007). Through the course of this essay I will examine whether the root cause of these often xenophobic views towards immigration have root causes in economic reasons (immigrants taking jobs from natives, and leading to lower wages) or symbolic reasons, where the natives are fearful that the immigrants will bring their culture to the host country and cause change. Enoch Powell, the Conservative British politician, gave a warning that immigrants were causing such strife that â€Å"like the Roman, I seem to see the River Tiber foaming with much blood† (Powell, 1969). This turned out to be nonsense, and his advice that immigrants should be encouraged to leave, would have left Britain, and many other countries that rely on cheap foreign labour in a horrific state of affairs. Immigrants are now taking far longer to integrate into their host country and this is upsetting many natives. â€Å"In the past a third-generation migrant, for example in America, would have been expected to have shed much of his grandparents’ identity† (The Economist, 2008), not speaking his mother tongue and having little loyalty to the country his family originated from. This is changing â€Å"as migrants feel loyalty to more than one country† (The Economist, 2008). For example, Moroccans in Europe, even fourth generation, are encouraged by the Government to identify with the African country, and are granted Moroccan citizenship under the constitution. As many source countries such as India and China grow intent on gaining remittances from their emigres, â€Å"migrants even several generations on may come under great pressure to retain some of their old identity† (The Economist, 2008). This can all lead to immigrants never becoming fully integrated into the host country, causing social problems such as immigrants bunching together in the same place. Due to globalisation and time-space compression, it has become far easier for migrants to emigrate further away from their own country, this causes problems as they subsequently have little in common with their host country and find it harder to integrate into the community. Traveling long distances to emigrate is no longer a problem and in the future there will be the problem of â€Å"people moving greater distances and settling among different ethnic, religious and cultural groups† (The Economist, 2008), meaning they will have problems integrating. â€Å"Danes in Sweden or Albanians in Greece have little trouble integrating into the relatively familiar societies next door. Even Poles in Ireland prosper, perhaps thanks to the incomers’ good standard of education and skill and the shared Catholic faith. But Iraqis in Sweden, Somalis in Canada or Pakistanis in Norway typically find integration harder† (The Economist, 2008). Samuel Huntington blames this on the â€Å"great divisions among humankind† (Huntington, 1993) that are the differences between civilisations. He believes that immigration will ‘intensify civilization consciousness and awareness of differences between civilizations and commonalities within civilizations’ (Huntington, 1993). This leads to a ‘them versus us’ attitude, with the natives having the xenophobic view that the immigrants are qualitatively different from themselves. As the natives of the host country would have spent time constructing â€Å"discursive practices that attempt to fix meanings which enable the differentiation between the inside and the outside to be made† (Doty, 1996), they will resent immigrants not properly integrating themselves into the community. Research on social identity appears to conclude that identity is highly important to individuals, with individuals protecting these identities even if they have no realistic meaning (Monroe, et al. , 2000). People use these identities to provide a sense of self (Sniderman, et al. 2004), partly in order that they may distinguish between those similar to themselves and those different. The ‘identities tend to have their basis in perceptions of differences’ (McLaren & Johnson, 2007)with those viewed as outsiders thought to have radically different values and approaches to life. â€Å"The threat posed by minorities and immigrants may be symbolic in nature and may stem from concerns about the loss of certain values or ways of life† (McLaren & Johnson, 2007), due to immigrants having a significant presence in the host country. Immigrants also often congregate in areas of the host country, London for example has a huge immigrant and minority presence with only 44. 9% classing themselves as ‘White British’ (Gye, 2012), in the 2011 census. This all means that natives are fearful that immigrants will cause them to adapt or change their ways of life. Migrants who preserve â€Å"a strong religious sense that cuts across any national loyalty may be the hardest of all to assimilate into broadly secular Western societies†. In the post-9/11 world Muslims are often seen as being the greatest cultural threat to Western societies. In a recent survey McLaren and Johnson measured anti-Muslim feeling in the United Kingdom. They found that 62% of people agreed with the statement that British Muslims are more loyal to Muslims around the world, than to other Britons, only 12% disagreed. Only 30% of Britons felt that Muslims living in Britain were committed to Britain, with 47% feeling that they could never be committed to Britain. 52% of people thought that Britain would begin to lose its identity if more Muslims came to live there. Clearly there is considerable anti-Muslim feeling in Britain and concern that British-Muslims pose a threat to the identity and culture of Britain (McLaren & Johnson, 2007). Most economists are in agreement that immigration has very little effect on native’s wages; this should mean that natives won’t oppose immigration based on the misbelief that immigrants lower wages. Although conventional economic wisdom states that an increase in supply of labour will lead to a decrease in price, this doesn’t happen. Friedberg and Hunt conclude that a 10% increase in immigrant levels in the population, decreases wages by 1% (Friedberg & Hunt, 1995). Economist Francisco Revera-Batiz came to the same conclusion, noting that although immigration has increased the supply of low skilled workers into the United States, there has been very little impact on the wages of high school dropouts, the lowest skilled people in America (Rivera-Batiz, 1998). One of the most influential studies is Card’s 1990 study on the Miami Labour market after the sudden influx of 125,000 Cuban immigrants in 1980 due to a sharp downturn in the Cuban economy. Surprisingly the arrival of so many immigrants didn’t affect native wages, although it did lower the overall wage level in Miami; due to the immigrants being employed in low-wage jobs (Card, 1990). This tallies with the outcomes of other natural experiments in recent history such as the homecoming of 600,000 Portuguese after the collapse of their empire in Africa in 1974-76, the return of 900,000 Frenchmen from Algeria in 1962 (The Economist, 2008) or the influx of 610,000 Russian Jews into Israel 1990-94, increasing the labour force by 12%; all had negligible effects on native wages. Immigrants don’t decrease wages because as well as increasing the supply of labour, they become a domestic consumer for goods as well as services, they â€Å"create jobs as consumers and fill jobs as producers† (Bolin, 2006). A higher total population, ceteris parabus, will lead to the production of more goods and services, boosting the host countries gross domestic product (GDP). In some rare cases immigrants can even boost native’s wages. Illegal Mexican immigrants, who are â€Å"predominantly low skilled† (Bolin, 2006), have a positive effect on other workers’ wages (Bean, et al. 1998). This is due to immigration increasing the productivity of native workers by â€Å"taking low-skilled jobs, freeing higher-skilled workers to work in higher-skilled employment where they can be more productive† (Bolin, 2006). Based on the results of a range of economists, using results based on a â€Å"range of methodologies† (Bolin, 2006), it can be seen that immigrants have a small negative impact on native wages, although mainly low-skilled workers. Based on this, natives shouldn’t be concerned over immigration levels based on their own wages falling. The popular theory that immigrants ‘come over here and take our jobs’, has been shown to hold very little truth, as most studies â€Å"find no or negligible effect[s]† (Bolin, 2006) on employment rates. The ‘lump of labour fallacy’ is the mistaken idea that there are a set number of jobs in the economy, and when an immigrant takes one of those jobs, it is a job lost for a native. This is incorrect for three reasons. Firstly, by coming to a country â€Å"immigrants increase the supply of labour and hence reduce wages. In turn, cheaper labour increases the potential return to employers to build new factories or expand their operations. In so doing, they create extra demand for workers† (Grinda, 2006), and more jobs are created. Secondly, immigrants are consumers as well as producers. When there is a large influx of immigrants such as the 610,000 Russian-Jews into Israel in the early 1990’s, they are in need of goods and services. People are employed to provide these goods and services, meaning more jobs added to the economy, and immigrants simply enlarge the economy. Thirdly, immigrants are 10 to 20 percent more likely to become entrepreneurs and start their own business than natives (Briggs & Moore, 1994). In 1999, The Wall Street Journal reported that â€Å"Chinese and Indian immigrants run nearly 25% of the high-companies started in [Silicon] Valley since 1980†¦The 2,775 immigrant-run companies had total sales of $16. 8 billion and more than 58,000 employees† (Thurm, 1999). â€Å"Immigrants not only take jobs, they make jobs. They open new businesses that employ natives as well as other immigrants and themselves. And they do so in important numbers† (Simon, 1999). Similarly, the findings by Friedberg and Hunt discovers â€Å"no evidence of economically significant reductions in native employment†. Card, as well as examining the impact of the Muriel boatlift on wages also examined the impact of it on employment. Even though Miami’s workforce was increased by 7%, virtually overnight, with an influx of relatively unskilled Cuban workers he finds â€Å"no evidence of an increase in unemployment among less skilled blacks or other non-Cuban workers. Rather the data analysis suggests a remarkably rapid absorption of the Muriel immigrants into the Miami labour force† (Card, 1990). Again with immigrant’s impact on wages, the evidence seems to suggest that a lack of evidence that immigration causes native unemployment. This should mean that concerns over immigration should not be linked to worries over employment. Due to immigrants being â€Å"disproportionately low-skill[ed]† (Bolin, 2006) they tend to have lower wages than natives. It is often assumed therefore that they depend more upon the welfare system than natives. The level of benefits are often higher in the host country than the source country, and it is often suggested that it is this difference that brings in migrants. Borjas coined the term â€Å"welfare magnet effect† (Borjas, 1999), making the point that immigrants are drawn to the country with the highest benefits. This however has all been shown to be completely false, and many economists believe that over the long term immigrants more than pay for the public services they use (Simon, 1999). In the United States â€Å"most immigrants, including Mexicans, are usually less likely than comparable natives to receive welfare†, with the per capita cost of social welfare for immigrants being 8% less than the per capita cost for natives (Bean, et al. 1998). It is plain to see that objections to immigration come from those who are worried about the identity and culture of their nation being eroded, rather than for economic reasons. Immigrants are solving many problems for the host countries, such as the problems of aging populations and those participating in the workforce being increasing choosy about the jobs they do. Immigrants have few economic disadvantages, although high immigration may bring about a small decrease in jobs for the natives, the tax revenue that they bring in more than displaces this negative effect. As the immigrants have little impact on jobs, and simply create more jobs in the economy, disproving the lump of labour fallacy, they don’t have a negative impact on wages which is a positive for the economy as a whole. The argument that immigrants have a negative impact on the identity and culture of a nation holds some truth. Due to the fact that a nation’s identity is made up of what its inhabitants believe it to be, immigrants having different views, can water this identity down.

Newell Company Corporate Strategy Essay

1. In assessing Newell orders embodied- take aim dodging and whether the comp any adds nourish to the businesses inside its portfolio, it is necessary to identify its oerarching scheme and so explain it with context to how it affects the unhomogeneous businesses in spite of appearance the larger bodily body. Newell federations main integrated-level strategy as defined by Dan Fergurson was build on what we do best. The caller-out rivet on offset through strategical encyclopaedisms of cockeyeds that inter transplant low cost and elevateder(prenominal) volume reapings to large retailers, but that were underperforming receivable to high operating cost. After an acquisition, Newell would then change the lively available systems of the firm to align it with its unified structure. The aim was to add operational power and profitability and to think it on a key get throughing. In 1990, Newell as well as recognize the importance of native harvest and included it in its incarnate-level strategy.Newells corporate-level strategy had a high level of positive impact beca intention it was inbredly consistent. The corporate office maintained control everyplace legal, administrative and monetary functions while allowing single(a) air divisions to control marketing, manu accompanimenturing and sales. It also retained exacting control over each divisions incr placidity lines as it disallowed any deviation from the key return coun change defined by Newell. This ensured that the decisions made by various divisions remained in line with the Newell corporate office strategies. Overarching company goals were also align with its business strategies and acquisitions, and this was respectable for the various companies it acquired over prison term. ane of Newells corporate strategies was selling point of intersections across variant monetary pry points. This remained in accordance with its goal of being a provider of low cost and high volu me goods to large retailers and serve uped to keep the company competitive against refreshed entrants to the different price categories.This was advantageous to businesses under Newell as its various(prenominal) crop lines were able to retain eventful shelf space, ensuring better sales of products. pore growth via streamlining strategic acquisitions was enabled by Newells appropriate use of available resources. One of Newells core competencies was its operational force and its system of bringing acquired companies to its high standards of efficiency and profitability. Its success in the streamlining process fecal matter be seen from the rapidity with which changes were made and the results of the process. As stated in the case study,Newellization typically took little than 6 months to implement. After getting Anchor Hocking, the management from Newell achieved cost savings by letting go of redundant resources within the company much(prenominal) as its glass factory and i ts retail stores and introduced sweet systems which helped to bring about improved efficiency such as reducing its node lead order period from 18 to 7 days. While the businesses within Newell may nominate encountered issues due to the re setions on innovative growth, they ultimately benefited from the strain on operational efficiency and cost savings resulting in higher(prenominal) operating margins.Newells corporate-level strategy was reasonably propellent recounting to the environment. While it maintained a harsh focus on certain goals, the corporate strategy was also modified to include new ideas that would ensure sustainable growth. This provoke be seen from the case where Newells growth strategy was expanded to include the internationalistic market, widening their acquisition target national to include companies based overseas. This was due to the fact that Newells target market, retailers like Walmart, was expanding into unusual markets. In 1989, corporate managemen t recognized the importance of internal growth within the respective divisions instead of simply think on each division generating higher levels of profit, and the growth of the company being determined by acquisitions. They reflected this change in perspective by changing the corporate fillip structure to encourage executives to pursue internal growth in addition to its existing goals.Newells corporate-level strategy was effective for numerous another(prenominal) years as open fire be seen from the fact that it had higher returns to investors compared to the S&P 500. This was due to a number of factors such as maintaining internal consistency, efficient use of resources and keeping corporate strategy dynamic relative to the changing environment. Businesses acquired were in synergism and this was beneficial to individual businesses in ensuring less wastage and improved levels of service and efficacy. In addition, businesses were also able to take advantage of Newells econom ies of scale and economies of scope. However, despite its positive financial returns, as financial returns are indicatory of past policies being effective, it would not be symptomatic of future success. Newells strict enforcement of focus on key product lines without allowing for more innovative expansion of those product lines could lead to much slower levels of growth after initial operational synergies were realized.This would in turn be detrimental in maintaining its competitive advantage in the prospicient remain.4. While the acquisition of Calphalon could pose approximately problems in the integrating process, it was aligned to Newells overall corporate strategy and would be beneficial to Newell in the spacious run if Calphalon was incorporated without eroding its support product offering. Calphalons acquisition was beneficial to Newell in two ways. It allowed Newell to branch out into new markets that had not reached saturation without cannibalizing its existing product lines. While Newell pore on view market retailers such as Walmart and spot Depot, Calphalons products were sold to high determination retailers such as Williams Sonoma and Macys. Calphalons product offering and pissed daub light would enable Newell to reach out to the insurance premium market and diversify its product portfolio further. At the same time, Newells strong focus on customer relationships and Calphalons bearing of building partnerships with its retailers are similar and would ease its assimilation into the firm.Calphalons pull strategies could also be leveraged by Newell to differentiate its product portfolio from other low cost competitors, enable it to maintain its existing market share. Newells core competencies would be useful in reducing Calphalons rising cost while concentrating on its strength as a premium product. As can be seen from the financial statements, cost of goods sold increased significantly from 1996 to 1997 without a correspondingly large in crease in revenue. The problems go about by Calphalon in terms of trading operations would be easily manageable for Newell assumption its strong background in operational efficiency and its experience with assimilating acquisitions to its corporate system. However, as Newells product offerings were principally utilitarian while Calphalons products focused on an emotional connection among the product and the premium end user, Calphalons integration into Newell would be more finespun than other acquisitions.As the Newellization process typically removes the acquired companys systems to replace it with Newells system, its stringency could erode Calphalons brand equity as a premium cookware producer. While this would be difficult, it would heretofore make sense in the long run given the potential benefits to Newell and the relatively low amount of risk redeem in the acquisition.The acquisition of Rubbermaid would seem beneficial given the numerous advantages that Newell would g ain, but the numerous complications associated with the process as well as the fundamental differences between Newell and Rubbermaid make the acquisition too risky to undertake, and thus strategically unsound. The advantages associated with the Rubbermaid acquisition are obvious. Rubbermaid fit into Newells criteria for acquisition. It sold targeted product lines to mass retailers, and had strong brand equity. It also suffered from troubled operations, which Newellization would help to address. In addition, the purchase of Rubbermaid would enable Newell to cross the $10 billion threshold that would in turn lead to an increase in market power against retailers like Walmart who enforced harsh policies which were nonnegotiable.However, these advantages are offset by a number of issues. Newell and Rubbermaid, while move the same product offerings, had fundamentally different bases for competitive advantages. While Newell focused on operational efficiency, Rubbermaid was known for its product innovation. This would besotted that the processes that helped to streamline Newell-led companies would probably lead to the eating away Rubbermaids core competencies. At the time of the acquisition, Rubbermaid was only slightly smaller than Newell. The integration process would be more tangled and difficult due to the fact that Rubbermaid had many different product lines, all of which would have to changed to fit Newells corporate system.At the same time, Rubbermaids large size of it would mean that it would be more repugn for Newell to change corporate strategy without alienate the existing workforce. Both of the factors above unite would mean that in order to pursue the acquisition and realize all the benefits associated with it, it would be necessary for Newell to change its corporate strategy to address the differences between Newell and Rubbermaid. However, this was not mentioned in the case study. Thus, without implementing a large-scale change in Newell, it wou ld be difficult to aggregate both companies to create synergy and value for the overall firm. The difficulties in integration, the high risks associated with the integration, and the neediness of change in Newells corporate strategies translate to an illogical acquisition by Newell.